i don't have much squee, because of all the other things you said. but it's a minute bit of progress, and that matters.
and yes, it's still news when GLAAD actually stands up for transfolk. and even bigger news when big companies withdraw their advertising dollars for a short time. i don't harbour any illusions that they really CARE, mind you. but this is how it always goes; and if they all fake it long enough, it'll become socially unacceptable, and if we then wait another 100 years, maybe it won't even occur to most people anymore to make fun of transfolk.
i don't actually have any knowledge in how far large companies are tuned in to precisely what shows their ads play. home depot sure didn't sound like they had a clue. i think they mostly care to reach certain demographics, exactly how that's done might not be all that important to them.
i am definitely surprised at some of the companies who acted; i didn't expect they would.
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Re: thought #2
Date: 2009-06-11 09:18 am (UTC)and yes, it's still news when GLAAD actually stands up for transfolk. and even bigger news when big companies withdraw their advertising dollars for a short time. i don't harbour any illusions that they really CARE, mind you. but this is how it always goes; and if they all fake it long enough, it'll become socially unacceptable, and if we then wait another 100 years, maybe it won't even occur to most people anymore to make fun of transfolk.
i don't actually have any knowledge in how far large companies are tuned in to precisely what shows their ads play. home depot sure didn't sound like they had a clue. i think they mostly care to reach certain demographics, exactly how that's done might not be all that important to them.
i am definitely surprised at some of the companies who acted; i didn't expect they would.